MAGNOLIA IS BORN

Magnolia’s story began in 1937, when it was founded by Fred Heron. Despite its humble beginnings, it grew to become a dairy based health and wellness brand that has nourished generations, making it one of the region’s most iconic brands.

BIRTH OF THE SINGAPORE DAIRY FARM

Located along Bukit Timah (Chestnut Drive), Singapore Dairy Farm was an effort that laid the foundation of a modern milk manufacturing industry. Its 180 acres of farmland was eventually populated by a herd of 800 specially imported temperate cows.

THE ICONIC MAGNOLIA PYRAMID PACK

In the late 50s, Magnolia’s pyramid shaped Tetra Pak lived up to its slogan, “The Peak in quality in every household”, and rose to become an icon. It contained pasteurised and homogenised milk, and was available in 2 flavours: plain and creamy.

THE EXPANSION OF MAGNOLIA PRODUCT RANGE

In 1964, Magnolia was granted pioneer status by Singapore’s government to produce sterilised milk. Bottled milk and condensed milk were then introduced into Magnolia’s Portfolio.

1969 saw the launch of butter manufacturing at the Magnolia Dairies complex at Bukit Timah, the first of its kind in Singapore. During this period, the Magnolia Pure Creamery Butter was introduced. Magnolia’s products were the first in Singapore to be awarded quality certificates by the now SPRING Singapore.

A BIG WIN

Magnolia won top awards for its Tetra Pak cartons at the Singapore Manufacturer’s Association’s Singapore Packaging Award Competition.

LAUNCH OF THE SUPER M

In the mid-90s, Super M probiotic low fat milk and Magnovite reduced fat milk were introduced. Besides reduced fat, Magnovite was enriched with calcium and is the predecessor of Magnolia’s Low Fat Hi Cal milk.

A NEW & IMPROVED MAGNOLIA

Throughout the 90s, Magnolia worked on improving its milk packaging. This eventually led to the introduction of the sealed screw cap technology which kept the milk sealed for extra freshness. It also revamped its logo during that period.

BIRTH OF THE NEW SMOO MILK

Magnolia introduced the Smoo Milk for children in 2005. It was the first UHT milk in Singapore to have Taurine as an ingredient, with a tagline that exclaimed “Smart Kids Luv Smoo!”

NEW OAT MILK JOINS THE MAGNOLIA FAMILY

As an innovator of new products, Magnolia successfully combined the goodness of oat with milk and launched its OATS LO-FAT HI-CAL milk. It’s a tasty and healthier milk for all to enjoy.

SINGAPORE’S FIRST YOGHURT DRINK

In 2009, Magnolia launched the Yoghurt Smoothie – the first and only yoghurt drink in Singapore with real fruit bits. Throughout the 2010s, Magnolia continued its innovation in the yoghurt smoothie range, launching various fruity flavours.

PROTECTING THE WORLD’S FORESTS

In an effort to save the forests, Magnolia switched its packaging to Forest Stewardship Council (FSC) certified cartons in 2015. FSC cartons come from responsibly managed forests and other controlled sources where new trees are either planted or naturally regenerated to replace harvested ones.

NEW BRAND VISUAL IDENTITY

Magnolia revamped its brand visual identity in 2019.

MAGNOLIA’S FORAY INTO HEALTH & WELLNESS

Continuing its innovations through the 2020s, Magnolia expanded its portfolio in the Health & Wellness range through the introduction of fortified milks.

Targeting brain health, Magnolia Gingko contains 5,400 micrograms of Ginkgo leaf extract and 35% more Vitamin B12, which help nourish the brain and enhance memory. Magnolia also collaborated with Singapore Sports Institute to launch Magnolia High Protein Milk, where just two bottles will help meet your Recommended Dietary Allowances (RDA) for the day.